Field Notes
Notes from
the studio.
How we think about building, AI, and the discipline of doing less, better.
Why we kill apps that don't hit D30 ≥ 15%
Retention is the studio's circuit breaker. Here is the rule, and why holding to it is the whole strategy.
The organic loop: turning certificates into a growth channel
How shareable proof-of-learning becomes the cheapest acquisition channel we have.