The case for doing less, far better

The instinct, when you're unsure, is to add. Another feature, another tab, another promise on the landing page. A long feature list is usually a confession: we didn't know what mattered, so we shipped everything.

We go the other way. One thing, done with unreasonable care, beats ten done to look impressive. Depth isn't a constraint on ambition — it is the ambition.

Doing less is harder than it sounds. It means killing good ideas to protect the great one, living with a smaller surface and a higher standard.

But it's the only way to make something people genuinely love, instead of merely tolerate.