Craft

Taste is the last moat

For most of software's history the moat was difficulty. Hard things were rare because few could build them. That moat is draining fast — intelligence is making the hard things easy.

What's left is taste: knowing what to build, what to leave out, and exactly how a thing should feel in the hand. When everyone can produce, judgment becomes the scarce resource.

Taste can't be prompted. It's the residue of a thousand small decisions made by people who cared more than the job required.

So that's where we invest — not in doing more, but in choosing better. The moat isn't the code anymore. It's the judgment behind it.