Model routing: keeping AI cost under the margin line
Cheap models for cheap jobs, mid-tier only for the work that matters, and caching everywhere. The margin lives here.
At Synora the discipline is the product. We don't ship features hoping they land; we validate, measure, and let the numbers decide what gets resources and what gets cut.
Every decision routes back to two questions: does it retain, and does it compound across the portfolio? If the answer to both is no, it doesn't ship — no matter how good the demo looks.
This is build-in-public, so the real numbers — retention, CAC, margin — show up here as we learn them. Signals into systems.
Keep reading
How we validated an app before writing a line of code
A landing page, a waitlist and a $300 ad test told us more than a month of coding would have.
The 60–90 day build: what a one-person studio ships
Inside the cycle that turns a validated idea into a usable MVP — and the parts we deliberately leave out.
Why we kill apps that don't hit D30 ≥ 15%
Retention is the studio's circuit breaker. Here is the rule, and why holding to it is the whole strategy.