Build for the human on the other side
It's easy to forget there's a person on the other side of the screen — tired, busy, halfway through a hard day, hoping this thing makes it a little lighter.
We try not to forget. Every product is a promise to that person: I'll respect your time, your attention and your trust. Private by default. Honest pricing. No patterns engineered to trap you.
Technology that improves a real human life is rarer than technology that simply impresses. We're interested in the first kind.
If a product doesn't leave someone's day a little better, it isn't worth making — no matter how clever the demo.
Keep reading
Ideas are cheap. Conviction is the rare thing.
Everyone has ideas. Almost no one has the patience to make one true.
How we validated an app before writing a line of code
A landing page, a waitlist and a $300 ad test told us more than a month of coding would have.
The AI-native test: would it survive the lights going out?
Take the intelligence away. If the product still stands, it was never the future.